Get to know your target group

What does the target group look like?

How many are they?
Are there subgroups?
Geographical factors?
What communication channels do they use?
Do they communicate with other groups?
Are their any free opportunities to reach them?

Their knowledge and attitude towards the issue

Are they aware of the subject?
Is it a subject that engage them?
What obstacles do they se regarding the issue?
Are they winning or losing anything on this? What?
What’s their view on the subject today?
Is the issue on their agenda?

The attitude towards the sender

Attitude towards sender?
Are their other senders that they have confidence in, in this issue?

Our needs and the target’s needs

Our needs toward the group
Do they match their needs?
Do they have other needs?

Find out more about your target

The more we know about the people we want to communicate with the better we can adapt our communication to meet their needs. So what else do we need to know?

Use this matrix to understand more about your target.

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